I’ve thought very deeply about what gives the 2000’s that “it” factor, that “juice” that felt so right at the time and feels so nostalgic looking back. I think I’ve finally articulated what that is.

For us living in the 2000’s, our experience was the 90’s and 80’s passing us by. Before we get into what that really means, did you know lowrise styles had existed before the 2000’s? Back in the 60’s and 70’s, a more free thinking movement, a younger, more optimistic, antiwar movement, actually donned lowrise styles. They did it in their own way. It was their way of saying “fuck you” to the concerns of the past, and “hello” to the ideas of the future. A 50’s or 40’s minded person could never.